Verde Lusso

which means “green luxury” in Italian, is a luxury clean beauty and wellness shop offering clean beauty you can feel good about. While the brand started as a curated clean beauty box, it has expanded into a full-fledged clean beauty retailer, curating the top brands and products in clean beauty, including skincare, make-up, hair-care, wellness, and lifestyle.

“I started VERDE LUSSO out of a personal desire to find the very best of luxury, clean beauty and make it accessible to others. I’m excited to offer a shopping experience where you can relax knowing that your intention to shop clean aligns with what we stock on our shelves.”

-Mary Frances Dale, Founder

Our Standards

verde lusso

began with a desire to find the best in luxury clean beauty.

As a clean beauty devotee, self-care enthusiast, and self-proclaimed 'glow getter', I was on the hunt for products that were luxurious and effectiveproducts that would stand up to my strict standards for non-toxic ingredients.

The products I select are held to the highest standards of clean ingredients (typically a 0-2 score on the
EWG Rating, the nation's leading standard for ingredient safety), but they also must feel luxurious, look fabulous, and be effective.

You really can have it all.

-Mary Frances Dale, Founder

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Restricted ingredients

Aluminum Chlorohydrate, BHA (Butylated Hydroxyanisole) and BHT (Butylated Hydroxytoluene), Butoxyethanol, Chemical UV Blocks, Coal Tar1, 4-dioxane, Ethylenediaminetetraacetic (EDTA), Ethanolamines, Formaldehyde, Hydroquinone, Mercury and mercury compounds, Methyl cellosolve, Methylisothiazolinone and Methylchloroisothiazolinone, Mineral Oil, Nanoparticles, Parabens, Phthalates, Polyethylene glycol (PEG compounds), Propanol, Resorcinol, Sodium Lauryl Sulfate and Sodium Laureth Sulfate, Synthetic Fragrance, Toluene, or Triclosan

Our Founder

Eternally enthralled by style, beauty, and the world of holistic living, Mary Frances Dale found herself eager to create a destination for the best natural beauty brands— curated through the lens of luxury.

After spending 6 years in New York City and Washington, D.C. working in contemporary art, women’s advocacy, and marketing, she launched a wellness and clean beauty blog while helping another D.C.-based clean beauty retailer discover the newest and most exciting natural beauty products.

When Mary Frances moved back to the South in 2020, she saw a perfect opportunity to bring a clean beauty destination to the region while highlighting the unique natural brands and personalities of the area. 

Blog posts

  • Verde Lusso Moves to New English Village Store Location

      We're so excited to announce our clean beauty shop is moving to the charming English Village shopping district in Mountain Brook, AL at 2004 Cahaba Rd. Our new storefront will be opening Saturday December 2 and we'll be expanding our...

  • Verde Lusso featured in "Soul Grown"

    For the full article from Soul Grown, click here.  Article written for Soul Grown by Anna Kathryn Fitch "Beauty is a highly subjective concept that is constantly being reshaped and reworked over time. With certain beauty standards and ideals seeming to...

  • Collagen Beauty Bites

    These gluten-free, vegan superfood cookie dough bites are insanely delicious and easy to make. I love including Agent Nateur Holi (Mane) collagen in these to add beautifying marine collagen and pearl powder to the other superfoods in the recipe like cacao nibs,...